Storyboards

This is the first storyboard which shows previous memories of the couple being happy.
There are in the form of a picture to show it was past tense rather than present and therefore
the audience understand the narrative more.

This is the second storyboard. It shows the contrast between the artist and her boyfriend to highlight
their differences and foreshadow a conflict between the two because of their differences. It shows
 the artist alone performing and the boyfriend at the skate park, also isolated.
This contracts the previous storyboard to progress the narrative.

The third storyboard shows the couple back at their happy times together to reinforce the idea that
 their relationship progressively became worse because of the boyfriend's addictions and issues.
 It portrays a 'normal' relationship that that audience can recognise and relate to.

Further happy times shown.

This storyboard shows both good and bad times. The good times are continuing from the
previous storyboard, however this is followed by a close up of the boyfriend holding drink and
cigarettes to emphasise his issues.

This is followed by performance so that the audience can engage with the emotions felt by the artist.
It then goes back to happy times to suggest that this is what she misses; this is what is closest to
her rather than reality.

This storyboard conveys the boyfriend is his own private space; the skate park. It correlates
 with the lyrics so that the audience can further understand the song. it shows him
living a reckless and thrilling life.

There is a close up to a flame of a lighter to reinforce the light motif, However this source of light
effectively represents the boyfriend as being self conflictive as he is choosing to burn things
 around him, again correlating with the lyrics.

This 360 shot of the boyfriend being in the skate park, portrays to the audience that his life
 is empty, for this is all that he has. The shot will consist of just him and the skate park.

Again, the artist will perform so that the audience remain engaged with her. This is the beginning
 of the argument that will occur in the skate park to show that the relationship is now bad and ending.

The boyfriend will take the artist's guitar and smash it up mid argument to show his reckless
 behaviour. This will be parted into two by a performance from the artist to show emotion.

There will be a close up of daises in the field of where they are to reinforce the artist's innocent
representation after the argument. This will be followed by the final smashing of the guitar to
contrast the representation of the boyfriend and the argument.

This storyboard conveys the contrast of good times before the argument and separation
after the argument to reinforce the concept that the two have broken up. This allows the
 audience to understand the narrative more.

Music video will end on performance so that the audience get the artist's perception and
they feel appealed to her rather than the boyfriend.

What is the purpose of a storyboard?

A storyboard is purposeful in ordering the shots in which we aim to achieve. It plans to music video from start to finish in terms of what is in the frame, what the shot is, the location of the shot, the lighting, sound and editing that may have to be used. It allows us as a group to be aware of how to execute the shot and what must be done with it during the editing process too, making the production process as a whole more efficient an therefore more likely to achieve our intention. Also, it is a visual method of improving our original ideas as we see them on paper, limiting the chances of forgetting ideas and also allows us to realise it can be improved upon if they don't work together as we thought.

How did you use your primary and secondary research that you carried out, to plan your music video?

Our previous research that we have conducted was heavily focused on what our target audience liked to see in a music video and therefore the findings of such research was heavily influential in the making of our storyboards; as this was the initial planning of the content of our music video. Therefore were constructed our music video content and style specifically to appeal to the target audience so that they found it appealing. For example, our target audience reported that they mostly enjoyed having both performance and narrative in a music video and therefore, we have incorporated this into our storyboards. The artist is shown to be singing at convenient times to reinforce her presence and emotion to the audience for them to relate to.

How did you and your group storyboard your music video?

We created the storyboard together while keeping in mind the specific aspects of the video that we wanted to achieve. The first being having a variety of shots and therefore when storyboarding the music video, we made sure that this was achieved prior to the filming stage so that we knew what shot we wanted already, ensuring a variation before even filming. We also wanted to make sure the narrative was progressive rather than random and therefore we made sure that each frame was in relation to the previous, explained in the captions underneath the storyboards above.

How did you share the responsibility?

When creating the storyboards we were each assigned a role in the process to make sure they were done efficiently and that we all agreed on the content of the video and the way it was structured. This would eliminate the possibility of one member saying they were unhappy with the storyboards and then having to redo them so that all of us were content. One group member was assigned to draw each frame, another required to colour, and the last two wrote in the subtitled information underneath each frame. This united process ensured that we were all happy with the storyboards.

Did you follow your storyboards, or did you make changes?

We followed the majority of our planned storyboard as we shared a unanimous vision as to what we wanted the final music video to look like. For example, as planned we started the video from the first four beats of the song so that the audience were immediately aware of the recklessness from the start. However, we changed the shots from being past tense pictures of happy memories, to the boyfriend acting reckless so that such theme was presented ore effectively. Initially, we also knew that we wanted a fairly simple performance to be shown throughout. This consisted of just the artist and her guitar performing in front of the camera and a plain white wall which acted as a conventional background for our chosen genre: Indie. Overall, we mostly conformed to our initial plan, however decided to alter a few shots in order to make the video more effective.

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