Questionnaires

Questionnaire

The target audience of a music video plays a significant role in how the video is produced, as the substance of the video must be deemed appealing by the audience in order for it to be a success. A music video that doesn't consider it's target audience will result in being unappealing, as it hasn't focused on how to keep the audience interested. Before producing our music video, it is vital that we first establish the target audience we intend to appeal and then, how to make the video appealing in general. To do this, we have decided to ask 40 people to answer a questionnaire we have created, which addresses the main components that make  music video; asking them which they prefer. By doing so, we will begin to understand what our target audience want and therefore how we can incorporate this into the video in order for it to be appealing.

Here is an example of our questionnaire:

We decided to survey 40 people as this provided us with a variety of opinions in which we have to consider. By asking a limited amount of people, we would not get an accurate sample of what our target audience wanted. Therefore, by asking more people, we have a higher chance of appealing to our target audience as we know what they prefer. Millie and I came up with the questions included in the questionnaire, making sure that we focused on individual components that make the music video overall, so that we knew what our target audience preferred both individually and therefore overall. Once the questionnaire was made, each of us handed out 10 questionnaires to people ensuring that participants varied in age, gender, race and music taste to enhance the variety of our sample. When the answered were collected, Emma and Daisy created pie charts to visually show the answers to each question, allowing us to see what the majority wanted.